Preparing Your Business Plan
Too many people think strategic planning is something meant only for big businesses, but it is equally applicable

to small businesses. Strategic planning is matching the strengths of your company to available opportunities.

To do this effectively, you need to collect, screen, and analyze information about the environment of your company.


1. Executive Summary: Write this last. It’s just a page or two of highlights.

2. Company Description: Legal establishment, history, start-up plans, etc.
3. Product or Service: Describe what you’re selling. Focus on customer benefits.
4. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.
6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
7. Management Team: Describe the organization and the key management team members.
8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.

Get organized! It is not recommend developing the plan in the same order you present it as a finished document. For example, although the Executive Summary obviously comes as the first section of a business plan, I recommend writing it after everything else is done. It will appear first, but you write it last.

Business Plan